Date of Award

8-2012

Document Type

Thesis

Degree Name

Master of Arts (MA)

Department

Sociology

First Advisor

Melissa L. Swauger, Ph.D.

Second Advisor

Dana Hysock Witham, Ph.D.

Third Advisor

Diane Shinberg, Ph.D.

Abstract

The media have a large impact on the choices we make as consumers. Wedding media specifically target women and have a tremendous influence on the choices of many brides-to-be. In this study, I analyze the media's construction of what it means to be a bride and what it means to have a "perfect" wedding. Using content analysis, I study the written and visual content of wedding websites and magazines to examine marketing schemes targeting brides-to-be and other women who consume these media. The results from this research showed that the media promote both saving and spending money, as well as the adherence to traditional gender roles. According to the bridal media, a bride needs to invest in a dress, honeymoon, and other staples to create the appearance of an elegant wedding. This study informs women on the media messages marketed toward brides.

Share

COinS