Date of Award

12-2015

Document Type

Dissertation

Degree Name

Doctor of Philosophy (PhD)

Department

Communications Media

First Advisor

Zachary Stiegler, Ph.D.

Second Advisor

Mary Beth Leidman, Ed.D.

Third Advisor

Nurhaya Muchtar, Ph.D.

Abstract

This study examines the influence of culture on website design and aesthetics. Utilization of a content analysis allowed for an analysis of the websites for recommended restaurants from five different countries including The United States of America, Belgium, Japan, Mexico, and The United Arab Emirates. Examination of the data suggests that the aesthetic and organization differences between these cultural groups are almost non-existent. Possible explanations of the observed similarity of designs include cultural homogenization; however, a collection of ancillary observations and the identification of several limitations do indicate the existence of potential differences suggestive of cultural preferences for certain design and aesthetic features. A summary and analysis of the implications of the results and suggestions for future research conclude this study.

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