Globalization of Business: Practice and Theory

Title

Globalization of Business: Practice and Theory

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Description

"Globalization of Business will assist you in understanding globalization and its significance, challenges, and implications for today's companies. Using proven research and actual strategies of top corporations, this reference covers pertinent information about the global context of business." "Covering general and specific issues, this guide explains assumptions and theories of globalization in order to help you approach global issues with flexibility, attentiveness, and confidence. Globalization of Business will enable readers to avoid common pitfalls and build a successful global firm that will benefit the entire business community."--Jacket.

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ISBN

9780789004123

Publication Date

2000

Publisher

International Business Press

City

New York

Disciplines

International Business

Globalization of Business: Practice and Theory

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