Date of Award
Master of Science (MS)
Kinesiology, Health, and Sport Science
Richard Hsiao, Ph.D.
Kevin F. McKee, Ed.D.
Hayden D. Gerhart, Ph.D.
PURPOSE: To determine the differences between men and women regarding their decision-making styles when selecting sport apparel. METHODS: One-hundred and fifty male and female college students agreed to participate in a 27-question Likert scale survey that determined their decision-making styles when selecting sports apparel. Sampling population was conducted inside a Health and Well-Being classroom, and around the college campus. RESULTS: Mann-Whitney U revealed that there are significant differences between men and women in confusion consciousness (U = 2257, p < .05) and price consciousness (U = 3543, p
Scales, Tommy D., "Differences Between Men and Women Regarding Decision-Making Styles for Sport Apparel" (2017). Theses and Dissertations (All). 1506.