Date of Award

Summer 8-2017

Document Type

Thesis

Degree Name

Master of Science (MS)

Department

Kinesiology, Health, and Sport Science

First Advisor

Richard Hsiao, Ph.D.

Second Advisor

Kevin F. McKee, Ed.D.

Third Advisor

Hayden D. Gerhart, Ph.D.

Abstract

PURPOSE: To determine the differences between men and women regarding their decision-making styles when selecting sport apparel. METHODS: One-hundred and fifty male and female college students agreed to participate in a 27-question Likert scale survey that determined their decision-making styles when selecting sports apparel. Sampling population was conducted inside a Health and Well-Being classroom, and around the college campus. RESULTS: Mann-Whitney U revealed that there are significant differences between men and women in confusion consciousness (U = 2257, p < .05) and price consciousness (U = 3543, p

Share

COinS