Date of Award

Summer 8-2017

Document Type


Degree Name

Master of Science (MS)


Kinesiology, Health, and Sport Science

First Advisor

Richard Hsiao

Second Advisor

Kevin F. McKee

Third Advisor

Hayden D. Gerhart


PURPOSE: To determine the differences between men and women regarding their decision-making styles when selecting sport apparel. METHODS: One-hundred and fifty male and female college students agreed to participate in a 27-question Likert scale survey that determined their decision-making styles when selecting sports apparel. Sampling population was conducted inside a Health and Well-Being classroom, and around the college campus. RESULTS: Mann-Whitney U revealed that there are significant differences between men and women in confusion consciousness (U = 2257, p < .05) and price consciousness (U = 3543, p <.05). Men were more conscious than women in all decision-making style except for impulse consciousness (m = 9.57) and price consciousness (m = 6.91). CONCLUSION: Differences between men and women decision-making styles exist when selecting sports apparel. Men were significantly more confusion conscious than women, and women were significantly more price conscious than men. Further research is necessary to make decision-making styles of men and women more generalizable.